We would all like to make more sales faster, these suggestions should help you. What do you give your prospects, in return for their email address? Do you always give good value and do you give what they want, need and what they are looking for.
Giving is a two-way action for it to be successful. The prospect gives his email address in return for a report or e-book, with their email address you are able to send a further course of emails or other useful information. If you are satisfying their needs desires and emotions and giving something of interest, eventually they will probably choose your products, as their trust in you grows.
The catch is: purchases might start as a desire or need, but quickly emotion steps in and the final decision as to what they buy, from whom, is governed by an emotional pull.
If you ever watch any house buying programs on TV, the question of head versus heart creeps in. One partner may predominately choose by logic the other by a gut feeling, knowing they will recognize it when the right house is found.
Therefore your sales letters have to use emotion to paint a picture to make the needed object desirable. There should be many benefits stated creating a “can’t do without”, feeling. The benefits listed create such a great promise, which also has to be truthful, and supported by a fact or two. However it is the emotional reaction which achieves the choice between your product and someone else’s.
You will need to have already created trust from the prospect, or just as they are about to fill in their card details and part with their hard-earned cash, they may have second thoughts and click away from your website. How often have you done this, especially from an unknown website.
Think how we all know and trust Amazon, we know they give good value, all we have to do is choose the item we want.
There is of course the possibility of up-selling, offering a basic version, and having convinced your prospect to choose your product, you offer a deluxe version. For example if it is an e-book, suggest how much easier it would be if a DVD supported the directions. So the initial version is still available as an alternative, or they can choose the higher priced version. Many will choose the all singing all dancing version. Either way you have a sale.
You might add real scarcity, for example you only have 100 or 500 items to prevent flooding the market, it is a unique product, which won’t be repeated. Or a closing date, or the fist hundred sales receive a bonus.
However don’t lose your credibility in your push to get a sale you have been a long time convincing your prospects to trust you, don’t lose them now.
It is easier to make repeat sales to an existing customer than keep finding new customers. Always treat them fairly with respect. Treat customers and prospects as you would like to be treated and always give good value and they will return to you and even recommend others,
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